If your website is built in PHP and you are using Tealium products then you might have the need to add server side PHP variables to your data layer so you can use them within TealiumIQ and/or AudienceStream.
Adding php variables to utag_data
Click on the little Add-buttons to the left of the variables to add them to the Queue that is shown at the bottom of the Web companion. Once all variables have been added click on the queue. Then click the save button. A popup window will request your username and password for TealiumIQ. Once entered the web companion will add the new variables to your data layer and you will see them inside the data layer tab of TealiumIQ.
Roland Oberdorfer is a Managing Director and Co-Founder at SiteOlytics Inc. Prior to his current role Roland was the CTO of HP’s consumer direct organization and the General Manager for Web and eCommerce at NIVIDIA. You can find him on Google+ and on Facebook.