Magento is an open source ecommerce platform that was build with SEO in mind. A “vanilla” implementation of Magento usually ranks better than many other sites already. However in order to optimize it to it’s fullest SEO potential you need to make sure you have all the SEO related settings right.
Below is a checklist of items that you should validate and potentially adjust within your Magento store:
Roland Oberdorfer is a Managing Director and Co-Founder at SiteOlytics Inc. Prior to his current role Roland was the CTO of HP’s consumer direct organization and the General Manager for Web and eCommerce at NIVIDIA. You can find him on Google+ and on Facebook.