Predicting Real-Time Web Experiences That Increase Anonymous Web Visitors’ Engagements and Conversions Driven By Audiences, Badges and Predicted Interests.
San Diego, CA, April 23, 2015 – SiteOlytics, the leader in real-time marketing strategies and solutions, today announced RTM™, a real-time contextual web marketing plug-in with predictive intention technology that is integrated with the Tealium iQ™ tag management system and Tealium AudienceStream™ solution. SiteOlytics’ RTM™ enables and simplifies the automated recommendation of personalized, real-time web experiences for anonymous web visitors.
SiteOlytics’ RTM™ features predictive analytics technology that immediately knows what anonymous web visitors want before they’ve even indicated their interest. To individualize a visitor’s web experience, RTM recommends and embeds web content in real time.
How it works: Prior to the first page being displayed, RTM’s self-optimizing collaborative filtering algorithm uses real-time data from AudienceStream, Tealium’s audience discovery and segmentation solution, to implement a clustering model. This data is combined with origin analytics to predict the most likely desired initial web experience for first time visitors. Then the predicted content of interest is embedded on-the-fly using customizable templates and stylesheets that allow a responsive, mobile-friendly display. More activities, such as clicks, add more data and knowledge about visitors and thus more accurate real-time content recommendations throughout their customer’s journey.
“You can now simply enable predictive real-time marketing for your website and increase your conversion rate automatically, without changing any web content or even a single line of code,” said Roland Oberdorfer, Co-Founder and Managing Director of SiteOlytics, “If you’ve deployed Tealium’s tag management solution, RTM™ works transparently with any e-commerce or content management platform.”
“This unique and powerful integration of technologies offers the opportunity to customize and deliver real-time web experiences,” said Mike Anderson, CTO and Founder of Tealium.” RTM’s web content suggestion engine enables online retailers to turn real-time data into relevant interactions that drive conversions and revenue.”
SiteOlytics is a Silicon Valley-based startup that provides real-time marketing strategies and solutions to Fortune 500 companies and global eCommerce enterprises including VMware, RS Components, and NetApp. With a unique combination of real-time data and predictive analytics technologies, SiteOlytics helps clients to increase e-commerce traffic, customer acquisition, retention, revenues and profits. Visit: http://www.siteolytics.com/