Top 10 Car Videos 2013 – Social Analytics Revealed

With YouTube being the 3rd most visited website on the entire Internet car manufactures used the platform again in 2013 to advertise their vehicles to the masses. We analyzed the top 10 car commercials by pulling their social metrics out of the SiteOlytics platform. The results are pretty impressive! Enjoy and see yourself.

Place 10:

Title: MINI USA | MINI COUNTRYMAN AHHHHHHHH!

Published on Oct 18, 2013 Mini USA released this funny Horror movie just in time for Halloween. Since then it has been viewed a total of 108,124 times.

Social Analytics:

  • Total Views: 108,124
  • Liked on YouTube: 432
  • Disliked on YouTube: 15
  • Liked on Facebook: 2,136
  • Shared on Facebook: 1,721
  • Commented on Facebook: 561
  • Tweeted on Twitter: 0
  • Shared on Google+: 0
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 4,865. This means this video sparks about 1 social engagement every 22 views.

Place 9:

Title: Smart fortwo: Offroad!

With this video uploaded on Jun 15, 2013 SMART introduced a new form of advertisement. The video points out the “disadvantages” of their product in a funny way since they are really advantages.

Social Analytics:

  • Total Views: 205,383
  • Liked on YouTube: 911
  • Disliked on YouTube: 4
  • Liked on Facebook: 2611
  • Shared on Facebook: 2384
  • Commented on Facebook: 1028
  • Tweeted on Twitter: 0
  • Shared on Google+: 0
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 6,938. This means this video sparks about 1 social engagement every 30 views.

Place 8:

Title: Mobil 1 ‘Get personal’ competition with Vodafone McLaren Mercedes

This video was published on Apr 25, 2013. A surprise is waiting for you at home …

Social Analytics:

  • Total Views: 257,580
  • Liked on YouTube: 1399
  • Disliked on YouTube: 18
  • Liked on Facebook: 3876
  • Shared on Facebook: 3442
  • Commented on Facebook: 761
  • Tweeted on Twitter: 0
  • Shared on Google+: 0
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 9,496. This means this video sparks about 1 social engagement every 27 views.

Place 7:

Title: Audi RS 6 TV-Spot – “Perfect Fit”

This video published by Audi Germany on Aug 7, 2013 to advertise the RS 6 … I would still prefer the R18 though.

Social Analytics:

  • Total Views: 392,193
  • Liked on YouTube: 1701
  • Disliked on YouTube: 23
  • Liked on Facebook: 8681
  • Shared on Facebook: 4044
  • Commented on Facebook: 2149
  • Tweeted on Twitter: 0
  • Shared on Google+: 0
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 17,598. This means this video sparks about 1 social engagement per 22 views.

Place 6:

Parfaitement TROP – Harley-Davidson Québec

Published by Harley Davidson on Mar 1, 2013. A product that comes with a lifestyle.

Social Analytics:

  • Total Views: 411,095
  • Liked on YouTube: 2158
  • Disliked on YouTube: 15
  • Liked on Facebook: 10439
  • Shared on Facebook: 11041
  • Commented on Facebook: 6064
  • Tweeted on Twitter: 0
  • Shared on Google+: 0
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 29,717. This video sparked the highest social engagement with about 1 per only 14 views.

Place 5:

All-New Volkswagen Beetle Convertible | Mask

On spot 5 is this funny video published by Volkswagen on Feb 12, 2013 to advertise the Beetle Convertible.

Social Analytics:

  • Total Views: 1,531,888
  • Liked on YouTube: 9972
  • Disliked on YouTube: 156
  • Liked on Facebook: 31,847
  • Shared on Facebook: 34,676
  • Commented on Facebook: 19,006
  • Tweeted on Twitter: 1
  • Shared on Google+: 0
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 95,658. This means this video sparks about 1 social engagement per 16 views. This is the second best social engagement ratio across all 10 videos.

Place 4:

Deze hond is nogal onder de indruk van een Volkswagen. Dog imitate

On spot 4 is another funny video published by Volkswagen on Jan 23, 2013. Dog lovers must like this one a lot!

Social Analytics:

  • Total Views: 1,881,169
  • Liked on YouTube: 6613
  • Disliked on YouTube: 218
  • Liked on Facebook: 51,143
  • Shared on Facebook: 36,732
  • Commented on Facebook: 17,419
  • Tweeted on Twitter: 2401
  • Shared on Google+: 534
  • Pinned on Pinterest: 6
  • Shared on LinkedIn: 148

The total number of social engagements across all social networks is 115,214. This means this video sparks about 1 social engagement per 16 views. This is again the second best social engagement ratio across all 10 videos. This is also one of the few videos that have good social engagement across all of the social networks.

Place 3:

Honda Illusions, An Impossible Made Possible – New CR-V 1.6

Honda made it on place 3 with this video published on Oct 17, 2013, which could rather be a commercial for Adobe or NVIDIA since those are the companies that made this video rather possible.

Social Analytics:

  • Total Views: 4,713,455
  • Liked on YouTube: 17,663
  • Disliked on YouTube: 228
  • Liked on Facebook: 81,153
  • Shared on Facebook: 60,345
  • Commented on Facebook: 16,616
  • Tweeted on Twitter: 10
  • Shared on Google+: 4,260
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 180,275. This means this video sparks about 1 social engagement per 26 views.

Place 2:

Honda “Hands”

On place 2 is Honda again with this well done video that was published on Jul 3, 2013. It shows what Honda has done over the last 65 years in just 115 second. Kudos again to the Computer Graphics industry.

Social Analytics:

  • Total Views: 10,564,648
  • Liked on YouTube: 64,995
  • Disliked on YouTube: 1,747
  • Liked on Facebook: 276,867
  • Shared on Facebook: 205,784
  • Commented on Facebook: 49,874
  • Tweeted on Twitter: 14
  • Shared on Google+: 0
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 0

The total number of social engagements across all social networks is 599,281. This means this video sparks about 1 social engagement per 18 views. That is the third best social engagement ratio among the top 10 videos.

Place 1:

Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)

And the clear winner is … Volvo. This video published only on Nov 13, 2013 got 68,571,707 views. Yes that is right! And not only that, it inspired many people to come up with their own version of this video. Including Chuck Norris. This is Epic Video Marketing!

Social Analytics:

  • Total Views: 68,571,707
  • Liked on YouTube: 414,126
  • Disliked on YouTube: 6,616
  • Liked on Facebook: 1,304,571
  • Shared on Facebook: 205,784
  • Commented on Facebook: 626,560
  • Tweeted on Twitter: 62
  • Shared on Google+: 135,381
  • Pinned on Pinterest: 0
  • Shared on LinkedIn: 6,209

The total number of social engagements across all social networks is 3,426,063. This means this video sparks about 1 social engagement per 20 views.

More about Video Marketing

The importance of video marketing is not only to create a great video that people like to watch but also to help them share the video. Social networks are key to every video marketing strategy. In order to know how well a video is being received it is important to gather as much of social analytics on it as possible.

SiteOlytics captures the most important social metrics daily. This allows you not only to see all of the social metrics consolidated in one dashboard but it also helps you understand how effective your marketing campaigns are through reports that show your daily progress. I.e. you see a big jump when you send an email to promote your video. Or another jump when the video gets embedded on the companies home page, or referred to in a press release, etc.

Social Metrics Dashboard

Social Metrics Dashboard

To start tracking your video simply start tracking your YouTube URL in SiteOlytics, turn on AutoTracking and watch your Social Metrics Dashboard.

If you have questions about video marketing please contact us.

Roland Oberdorfer is a Managing Director and Co-Founder at SiteOlytics Inc. Prior to his current role Roland was the CTO of HP’s consumer direct organization and the General Manager for Web and eCommerce at NIVIDIA. You can find him on Google+ and on Facebook.

    • siteolyticssiteolytics
    • March 22, 2014

    Hi, Thanks for reading the post. You probably appreciate this new feature that helps you track your youtube statistics.

    • siteolyticssiteolytics
    • February 26, 2014

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